Effective Date: September 3, 2026
Longhorn Council, Scouting America (“Longhorn Council,” “we,” “our,” or “us”) is committed to protecting the privacy of our members, volunteers, parents, donors, employees, and website visitors. This Privacy Policy describes how we collect, use, disclose, and protect information obtained through our websites, digital services, and online applications, including Longhorn.org.
By accessing or using our website, you agree to the practices described in this Privacy Policy.
Information We Collect
Information You Provide
We collect information that you voluntarily provide to us when you:
- Complete online forms
- Register for programs or events
- Make reservations
- Submit applications
- Make donations
- Subscribe to communications
- Contact us for information or support
- Participate in surveys, promotions, or other activities
The information we collect may include:
- Name
- Email address
- Phone number
- Mailing address
- Date of birth
- Unit affiliation
- Registration information
- Reservation information
- Emergency contact information
- Payment and transaction information
- Other information you choose to provide
We collect only the information reasonably necessary to fulfill the purpose for which it was provided.
Information Collected Automatically
When you visit our website, we may automatically collect information through cookies, pixels, analytics tools, and similar technologies, including:
- IP address
- Browser type and version
- Device type
- Operating system
- Website activity and navigation patterns
- Referring websites and search terms
- Approximate geographic location
- Advertising identifiers
- Interaction with website content and communications
This information helps us improve our website, understand visitor interests, enhance user experience, evaluate marketing efforts, and support our mission.
Cookies and Similar Technologies
Longhorn Council uses cookies, web beacons, pixels, tags, and similar technologies to operate, secure, measure, and improve our website.
We may use the following categories of cookies:
Essential Cookies
These cookies are necessary for website functionality and cannot be disabled through our website.
Examples include:
- Security functions
- Login authentication
- Reservation systems
- Event registration systems
- Shopping cart functionality
Analytics Cookies
These cookies help us understand how visitors interact with our website so that we can improve content, navigation, functionality, and user experience.
Advertising and Marketing Cookies
These cookies help us measure advertising effectiveness, understand audience engagement, create audience segments, and improve outreach to families, volunteers, donors, and community members.
You may manage your cookie preferences through our cookie consent tools or your browser settings.
Google Analytics and Google Signals
We use Google Analytics 4 (“GA4”) to understand how visitors use our website and to improve our services.
When permitted by your consent settings, we may use Google Signals. Google Signals provides aggregated reporting related to website usage by users who are signed into Google and have enabled advertising personalization.
Google Signals may provide aggregated insights regarding:
- Cross-device interactions
- User demographics
- General interests and engagement trends
- Advertising effectiveness
- Audience behavior patterns
Google Signals data is reported in aggregate and is not intended to identify individual users.
For additional information regarding Google’s privacy practices, please review Google’s privacy policies and user controls.
Advertising and Marketing Technologies
Longhorn Council may use advertising and marketing services provided by third parties, including:
- Google Ads
- Google Marketing Platform
- YouTube
- Meta (Facebook and Instagram)
- Other advertising, analytics, and marketing providers
These services may use cookies, pixels, tags, and similar technologies to:
- Measure campaign effectiveness
- Track website conversions
- Improve website performance
- Understand audience engagement
- Support membership recruitment
- Improve communications and outreach efforts
Information collected through these technologies may be processed in accordance with the privacy policies of the applicable providers.
Sharing Information with Scouting America
As a local council of Scouting America, Longhorn Council may share certain information with Scouting America for legitimate Scouting-related purposes, including:
- Membership growth initiatives
- Recruitment campaign measurement
- Marketing effectiveness reporting
- Program participation analysis
- Audience engagement reporting
- Website performance analysis
- Communications planning and improvement
Information shared may include:
- Aggregate website traffic statistics
- Campaign performance metrics
- Conversion and engagement data
- Audience trends and demographics
- Membership inquiry metrics
- Other aggregated analytics information
Where practical, information shared for analytics and reporting purposes is aggregated or de-identified.
Third-Party Service Providers
We may share information with trusted service providers that assist us in operating our programs and services, including:
- Event registration providers
- Reservation systems
- Payment processors
- Email communication platforms
- Analytics providers
- Technology vendors
- Cloud service providers
These organizations may access information only as necessary to perform services on our behalf and are expected to maintain reasonable safeguards for the information they process.
Sensitive Information
Certain Scouting activities, registrations, events, reservations, and program operations may require the collection of information considered sensitive under applicable law.
Such information may include:
- Date of birth
- Information related to youth participation
We collect and use sensitive information only when reasonably necessary to provide requested services, ensure participant safety, comply with legal obligations, or support Scouting operations.
Children’s Privacy
The safety and privacy of youth are central to the mission of Scouting America.
Longhorn Council does not knowingly use advertising technologies to create marketing profiles of children under 13 years of age.
Personal information from youth is collected only as necessary to administer Scouting programs, protect participant safety, comply with legal requirements, and support program operations.
Parents or guardians who believe a child has submitted information inappropriately may contact us using the information provided below.
Texas Privacy Rights
Subject to applicable law, Texas residents may have rights regarding their personal data, including the right to:
- Confirm whether we process their personal data.
- Access personal data we maintain about them.
- Correct inaccuracies in personal data.
- Delete personal data provided by or obtained about them.
- Obtain a portable copy of personal data, where technically feasible.
- Opt out of the processing of personal data for:
- Targeted advertising;
- The sale of personal data; or
- Certain profiling activities that produce legal or similarly significant effects.
Longhorn Council does not sell personal information for monetary compensation.
However, certain advertising and analytics technologies may be considered “targeted advertising,” “sharing,” or similar activities under some privacy laws. Visitors may manage these preferences through our cookie preference tools and privacy request processes.
Exercising Your Privacy Rights
To submit a privacy request, please contact us using one of the following methods:
Email: privacy@longhornscouting.org
Mail:
Longhorn Council, Scouting America
850 Cannon Drive
Hurst, Texas 76054
Requests should include sufficient information to allow us to verify and process the request.
We may request additional information to verify identity before fulfilling certain requests.
Appeals Process
If we decline to take action regarding a privacy request, we will provide a written explanation of the reasons for the decision.
You may submit an appeal of that decision by contacting:
privacy@longhorn.org
We will review the appeal and respond in accordance with applicable law.
Universal Opt-Out Mechanisms
Where required by applicable law and technically supported by our systems, Longhorn Council will recognize legally recognized browser-based privacy preference signals that communicate a request to opt out of certain forms of targeted advertising or personal data processing.
Data Retention
We retain personal information only for as long as reasonably necessary to:
- Provide services and support programs
- Process registrations, reservations, and donations
- Meet legal, regulatory, accounting, and operational requirements
- Resolve disputes
- Enforce agreements
- Protect the safety and integrity of Scouting programs
Retention periods vary based on the nature of the information collected and the applicable legal or operational requirements.
Data Security
Longhorn Council maintains reasonable administrative, technical, and physical safeguards intended to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
While no security measure is guaranteed to be completely secure, we continuously work to protect information entrusted to us.
Third-Party Websites
Our website may contain links to third-party websites, applications, or services.
Longhorn Council is not responsible for the privacy practices or content of third-party sites. We encourage visitors to review the privacy policies of any website they visit.
Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, legal obligations, or technology.
The effective date at the top of this policy indicates the date of the most recent revision.
Continued use of our website after changes are posted constitutes acceptance of the revised Privacy Policy.
Contact Us
If you have questions about this Privacy Policy or our privacy practices, please contact:
Longhorn Council, Scouting America
850 Cannon Drive
Hurst, Texas 76054
(817) 231-8500
privacy@longhornscouting.org
